The Facebook is growing bigger, better and faster everyday. The platform is considerably more robust and continually unfolds new features over basic networking with old friends. Its crucial in that stage to use AI to understand everyone and work dedicatedly for them. In this particular article, we will go deeper on how Facebook uses its Artificial Intelligence.
Facebook works around the goal of connecting people around the globe and enabling communication between them. It has evolved as a highly valuable source of knowing anyone's lifestyle, interests, behavior patterns and taste inside and out.
What do individual users like?
What don’t they like?
This data — voluntarily provide but messily structured — can be utilized for profit at an exorbitant value.
That’s where AI comes in. AI enables machines to learn to clarify data, all by themselves. From image recognition to pattern generation, this all is possible through AI. But this is just a beginning, there are many use cases of how Facebook is revolutionizing its business through the use of Artificial Intelligence.
Analyzing Texts
A large amount of Data shared on Facebook is still text rather than photos or videos. For analyzing this, Facebook uses a brilliant tool called Deeptext. It allows Facebook to decipher the meaning of the content and generates leads by directing ads to potential customers.
Mapping Population Density
Facebook’s team and third-party partners have put their efforts in making it an unprecedented job. This is revolutionary work, but more than that it will have humanitarian benefits and applications. The data will be of humongous help for disaster relief and vaccination schemes. With the help of satellite imagery and AI, Facebook’s maps cover the majority of Africa and it won’t be long before the whole world’s population is mapped.
Easy Translation
Language has always been a barrier for the endless numbers of people operating Facebook all over the world. Facebook is simplifying this using their Artificial Intelligence based automatic translation system.
"The Applied Machine Learning team helps 800 million people every month find preferred translated posts in their news feed."
Chatbots
Facebook has a powerful and highly functional bot API for the Messenger platform that does three functions smoothly:
Send/receive API: This API is all about sending and receiving text, images and rich bubbles comprised of multiple calls-to-action. A welcome screen for threads can also be created.
Message template: Facebook offers developers pre-made message templates which allow customers to tap buttons and see beautiful, template images.
Welcome screen: Offering a tool to customize your experience, the Messenger app is all about better communication and retrieving the result as needed. And the welcome screen initiates this journey. Here people discover chatbots features and initiate the conversation.
Preventing Suicides
The second most leading cause of death for people around the age of 15-29 is suicide. Thankfully, Facebook can help this through sense of their AI. The AI uses machine learning to flag key phrases in posts and concerned comments from friends or family members to help identify users who may be at risk.
"I think it's good that social media giants are now thinking and working on this issue."
Detecting Bad Content
The severe social media issues include security and privacy. But, in addition to that there are several more issues which needs to be fixed. Facebook is using AI to detect content falling into seven main categories: nudity, graphic violence, terrorism, hate speech, spam, fake account and suicide prevention.
It’s always difficult to track whether hate speech is actually there or people are just making fun of each other. That's why Facebook is using both AI automatically flagging potential hate speech along with follow-up manual review.
The Conclusion
Innovation has no end. And Facebook is empowering us with new tools each and every year. There is a lot more to come further.
That's all for today. Hope you liked it. I will be back with another post soon.
Cheers!
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